No words can describe the satisfaction that understanding your customers and/or the profile of your trade
area can bring to your business.
Click to personally experience an example of the Insight That Compels Cogensia provides clients.
Customer Connect Demo
Both demos will show you how we can add insight to every decision you make about your customers, your marketing strategy/campaigns, and how you can measure the marketing return on investment (MROI).
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Silhouettes 3D™ is the first customer segmentation solution to provide marketers with a holistic view of today's consumer by integrating data and analytics from multiple sources (including 2010 Census, self-reported information, a data set of over 50,000 statistically balanced panel respondents and ConsumerIntelliBase™, our proprietary database of over 130 million households) with in-depth analysis of the needs, attitudes and behaviors of customers. Learn more.
Segmentology® 3600 is the complete segmentation solution for marketers. Segmentology® 3600 provides the most comprehensive solution available today for scientifically grouping consumers into unique and relevant segments, and includes primary research, database analysis, demographic and attitudinal studies, and competitive analysis. Segmentology® 3600 provides insights into customers' minds, needs, and behaviors for customer-centric marketing, merchandising, business strategy development and program execution. Increase loyalty, reduce churn and promote customer satisfaction with Segmentology® 3600.
Segmentology® QuickStart prioritizes your customers and the marketplace for optimal marketing investment strategies. With QuickStart, versioning and relationship marketing programs are customized based on your customers' needs, attitudes and behaviors. In 60 days, Cogensia's Segmentology® QuickStart provides marketers with the foundation for Segment based marketing. We analyze your customers' behaviors from your database, as well as their 58 Silhouettes 3D™. QuickStart then provides customized marketing segments that prioritize your customers for optimal marketing communications.
ConsumerIntelliBase™ is our proprietary 130mm+ household level database. This robust database, combined with our in-house expertise in analytic methodologies, enables marketers to target the most responsive and profitable prospects.
For retailers looking to build contacts of potential customers, CustomerConnect™ identifies and appends contact information from your POS. It is the most cost effective solution to generate everything from campaign lists to marketing databases. With your POS data, our proprietary matching algorithms and databases of over 200 million US individuals, we to help you expand your marketing programs with more likely customer records. Drive loyalty and repeat business with more of your customers - even those you could not identify before!
Connecting with the right audience, at the right time, with the right message in the right place is the mantra of digital marketing. To succeed, you need the insight and tools necessary to drive engagement at the instant consumers reach out to you over the phone, online or at the point-of-sale. iConnect™ provides real-time verification, scoring, segmentation and insight to help marketers stay on top of shifting customer preferences, emerging market trends and company performance.
Attitudinal Segmentation provides the insight you've been looking for! Our proven research methods allow us to uncover meaningful attitudes for marketers -which ones are loyal, price sensitive, seeking technology, or convenience oriented. Utilize attitudinal segments in your marketing programs by differentially communicating with your customers based on their motivations, needs and impressions about your brands, and apply customer attitudes to your database to enhance your marketing capabilities.
Read our latest article in Loyalty 360’s Q1 Loyalty Management magazine. Read more
Click here to read more articles from Loyalty Management Q1
Cogensia launches Audience IntelliList – the marketer’s new, go-to solution for selecting the best targeted direct mail and email marketing lists. Read more
Restaurant Profiles define U.S. households based on category spend across eight major categories. Powered by Audience IntelliList, a 113mm household database, every consumer is placed into different profiles based on hundreds of demographic, lifestyle and interest data elements. Read more
A transformation is taking place, and companies need to remain at the forefront of the analytics revolution. Here are the three big data analytic trends we hope to see in 2015: Read more
Cogensia launched Cogensia Cares in January 2015 to help the company and its employees serve the surrounding community and those abroad who need a helping hand. Read more
Companies across all channels are jumping on board with loyalty programs. Learn how companies are creating a strong connection between the brand and the buyer and improving loyalty using analytics: Read more
Loyalty programs are more valuable than ever these days in diner attraction, engagement and retention. Here are three tips on how to improve a restaurant loyalty program. Read more
Through advanced analytics, businesses can use customer data to know exactly who their best customers are with deeper insight into their habits and behaviors. Read more
In theory, loyalty programs sound like the perfect tool for establishing a brand-allegiant customer base, but there is more to do to bridge the gap to brand allegiance. Read more
We are proud to announce, Cogensia Cares, in effort to improve lives and strengthen the community by committing a portion of our resources and talented staff to give back to
charitable causes. Learn More
As the year winds down and marketers begin determining what to focus on in 2015, Cogensia shares three “can’t miss” data strategies for the upcoming year. Read more
In order to continue to deliver on the promise of customer-centric marketing, Cogensia welcomes 8 new hires to its staff. Read more
Cogensia announces expansion of management team through addition of several new employees; including Barbara Olson as Senior Vice President, Loyalty Solutions. Read more
CEO, Brad Rukstales discusses on our podcast, The Cogent Marketer, three key issues for marketers to understand with respect to consumer data in their business. Read more
Cogensia will be exhibiting at Ad:Tech Booth #534 in New York November 5-6, where we will be running live product demonstrations and sharing information on our Knowledge Engine. We're excited to hear about your business and better understand how we can partner with you for continued success. Read more