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Segmentology

No words can describe the satisfaction that understanding your customers and/or the profile of your trade area can bring to your business.
Click to personally experience an example of the Insight That Compels Cogensia provides clients.
Zip Demo
Customer Connect Demo

Both demos will show you how we can add insight to every decision you make about your customers, your marketing strategy/campaigns, and how you can measure the marketing return on investment (MROI).
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Products

Silhouettes 3D

Silhouettes 3D is the first customer segmentation solution to provide marketers with a holistic view of today's consumer by integrating data and analytics from multiple sources (including 2010 Census, self-reported information, a data set of over 50,000 statistically balanced panel respondents and ConsumerIntelliBase™, our proprietary database of over 130 million households) with in-depth analysis of the needs, attitudes and behaviors of customers. Learn more.

Segmentology 360

Segmentology® 3600 is the complete segmentation solution for marketers. Segmentology® 3600 provides the most comprehensive solution available today for scientifically grouping consumers into unique and relevant segments, and includes primary research, database analysis, demographic and attitudinal studies, and competitive analysis. Segmentology® 3600 provides insights into customers' minds, needs, and behaviors for customer-centric marketing, merchandising, business strategy development and program execution. Increase loyalty, reduce churn and promote customer satisfaction with Segmentology® 3600.

Segmentology Quickstart

Segmentology® QuickStart prioritizes your customers and the marketplace for optimal marketing investment strategies. With QuickStart, versioning and relationship marketing programs are customized based on your customers' needs, attitudes and behaviors. In 60 days, Cogensia's Segmentology® QuickStart provides marketers with the foundation for Segment based marketing. We analyze your customers' behaviors from your database, as well as their 58 Silhouettes 3D. QuickStart then provides customized marketing segments that prioritize your customers for optimal marketing communications.

CAC Direct

ConsumerIntelliBase™ is our proprietary 130mm+ household level database. This robust database, combined with our in-house expertise in analytic methodologies, enables marketers to target the most responsive and profitable prospects.

Customer Connect

For retailers looking to build contacts of potential customers, CustomerConnect™ identifies and appends contact information from your POS. It is the most cost effective solution to generate everything from campaign lists to marketing databases. With your POS data, our proprietary matching algorithms and databases of over 200 million US individuals, we to help you expand your marketing programs with more likely customer records. Drive loyalty and repeat business with more of your customers - even those you could not identify before!

i-Connect

Connecting with the right audience, at the right time, with the right message in the right place is the mantra of digital marketing. To succeed, you need the insight and tools necessary to drive engagement at the instant consumers reach out to you over the phone, online or at the point-of-sale. iConnect™ provides real-time verification, scoring, segmentation and insight to help marketers stay on top of shifting customer preferences, emerging market trends and company performance.

Segmentation With Attitude

Attitudinal Segmentation provides the insight you've been looking for! Our proven research methods allow us to uncover meaningful attitudes for marketers -which ones are loyal, price sensitive, seeking technology, or convenience oriented. Utilize attitudinal segments in your marketing programs by differentially communicating with your customers based on their motivations, needs and impressions about your brands, and apply customer attitudes to your database to enhance your marketing capabilities.

News & events

Message from our CEO

Brad CEO, Brad Rukstales discusses on our podcast, The Cogent Marketer, three key issues for marketers to understand with respect to consumer data in their business. Read more

Cogensia welcomes 2 new employees in January

New employees Cogensia is pleased to welcome our new Senior Analyst, Divya Choudhary and Analyst, Dayna Schwartz to our team. Divya recently earned his Master’s degree from Oklahoma State University majoring in Management Information Systems with specialization in Data Mining and Database Marketing. Dayna has a Bachelor’s Degree in Mathematics from DePaul with a concentration in Statistics and minor in Psychology. Dayna is currently enrolled in DePaul’s Applied Statistics Graduate Program.

Happy Holidays from Cogensia!

Cogensia We thank you all for your continued support and business. We enjoy seeing the successes we share together, the outcome of our expertise and your leadership building something new, that meets the goals of your organization! See our video greeting (you won’t want to miss it!)

Craig Bettmann Hired & Joel Schiltz Promoted

Cogensia Cogensia announced today that Craig Bettmann has joined Cogensia as Vice President, Client Solutions and Joel Schiltz has been promoted to Chief Operating Officer and Senior Vice President, Client Solutions. Read More

Strategic Collaboration

Cogensia Cogensia announced this week a strategic collaboration with Infutor Data Solutions, Inc. to provide the auto industry with improved business intelligence in order to gain more market share. So, now with two powerful sets of data, information can be provided as early as 12 months before a buying decision is made. Read More

Welcome to the DMA 2013

DMA 2013 Cogensia will be at the DMA 2013 in Chicago at McCormick Place from October 12th – 17th. Please visit us at booth #834 for a chance to win a Samsung Galaxy Tab3 or a 2 bottle wine set featuring 2009 Chateau Montelena Chardonnay & 2007 Heitz Cellar Cabernet Sauvignon. We will be giving one of each prize every day of the DMA Click here for more details

CAC is now Cogensia

Cogensia Cogensia is Intelligence that Compels. Cogensia remains dedicated to driving marketing results through compelling insight. Cogensia is a partner with our clients. We will invest in people, processes, and technology that continue to bring this Mission to life. Continue to Cogensia

Loyalty State of Mind

Truth In Loyalty On the tails of announcing CAC Group's new division to focus on loyalty program performance - Truth in Loyalty™, President and CEO Brad Rukstales shares insights on the state of loyalty today.